02/01/2008

FreeThisWorld.com launches a website allowing users to contribute positively to their environment and community and share their accomplishments with others.

Santa Barbara, CA. February 1, 2008 - Officially launching today, FreeThisWorld.com (www.freethisworld.com) provides an interface allowing visitors to challenge themselves and others to a good deed and share stories, photos, and video of their project online.

Users select a challenge from the idea bank or create their own, schedule a time for completion, and invite friends to view their challenge and create their own. The challenge may consist of an individual good deed, or a group event at a specific time and location. Once a user has completed their challenge, they can add photos & video of the project, and earn "Karma Points" for a successful completion. Other users may then view and comment on the challenge and continue the challenge by creating their own.

The idea of the system, says co-founder Jed Tucker "is to create a chain reaction of good deeds". A user can challenge their friends, and as their friends complete challenges, users can see their original challenge spread and their Karma Points build. "It really makes you realize that you can make a difference when you have potentially hundreds or thousands of people that do something good based on your original challenge" says Jed. "It makes a very powerful statement".

Aaron Marcellino has pioneered this new trend by creating the original challenge, Plant a Tree. Filming himself purchasing and planting a tree, he demonstrates the simplicity behind this idea. Aaron then posted a video of the event on the website which inspired others to continue his challenge by starting their own.

FreeThisWorld.com exhibits how simple good deeds can unite people in giving back to the environment and their community. "It is to encourage more people to be aware that they can make a difference and become involved in charitable good deeds that they would not otherwise participate in," said Jed Tucker, co-owner. With stories of members' success and the gratification from each challenge, Free This World is bringing a positive outlook on how people can help.

FreeThisWorld.com is located in Santa Barbara, California and is organized by Jed Tucker, Aaron Marcellino, and Melanie Johnson.

Contact:
Jessalyn Farrington, Media Relations
jess@freethisworld.com
(805) 259-5344